You might be approaching your market research campaign with a specific question already in mind. Or maybe you have a few areas you want to research, but aren’t sure which to prioritise or even where to begin. Whether you’re certain of the questions you want answers to, or have no idea wher...
You’ll hear a lot about creativity when you start dealing with marketing agencies. They’ll tell you about creative thinking, creative presentation, and creative copy that gets customer’s attention. But creativity shouldn’t be the only result you get. After all, you’re investing a substantial amount ...
We usually think about marketing as a means to get more clients. That's true enough, but there are many more benefits to marketing promotions than just that. Before we begin, let's remember that promotion is only one part of the marketing mix. The whole package consists of Product, Price, Packaging,...
Most of us have a rather vague idea of what graphic design strives to do in the business context. So let’s kick off by answering the question “What is graphic design?” With this knowledge to back us up, we’ll take a closer look at the benefits of professional graphic design. After that, we’re just a...
These days, it’s so easy to get lost in the crowd. Most businesses have multiple competitors all doing something that’s the same as or similar to what they do. In this blog post, we’re going to give you the basic steps you need to follow to build a memorable brand that makes you stand out from the c...
